When it comes to creating while always putting women at the forefront, Guerlain’s contributions go far beyond International Women’s Day. The historic House continuously works to raise awareness around women empowerment and bees, as well as the broader environment.
Since it first launched in 2020, the Women for Bees Programme has been a key driver of change for women beekeepers-in-training everywhere from France and Cambodia to Mexico, Japan, and Italy in close partnership with UNESCO and, as of this year, referential local NGOs.
The year-on-year evolution of this work continues now as Angelina Jolie inaugurates a new phase of the Women for Bees Programme in Mexico to support beekeeping traditions among Mayan women and address dangers to the Melipona bee population with Guerlain in collaboration with the Fundacion Selva Maya and Belmond Maroma. Guerlain and Angelina Jolie traveled to the Yucatan Peninsula in February to kick off a new multi-year training and conservation initiative with the Fundación Selva Maya (FSM), a non-profit organization committed to protecting the Melipona beecheii, the sacred bees of the ancient Maya civilization.
This dedication to women’s empowerment through the Women for Bees programme will continue throughout 2023 and the years to come with other beekeeper trainings for women in Rwanda, China, and beyond.
Today, on this International Women’s Day, Guerlain invites you to take look back at three years of concrete action to empower women through education and training on bees—their welfare, conservation, and repopulation—and the expertise-driven sustainable professional activity that has resulted from the experience.